1. Goals & KPIs

• ✅ Main goal(s)

Key KPIs to track

2. ICP

Ideal customer profile (ICP)

3. Bottlenecks & challenges

What’s blocking sales right now?

What support do your reps need?

4. Content

Content for each funnel stage

5. Training & onboarding

New hire onboarding

Ongoing training

6. Tech stack

Tools

7. Buyer journey mapping

Buyer journey mapping

8. Cross-department alignment

Cross-team collaboration

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Need more details?

Read more about building a sales enablement strategy here.

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