Stage | Buyer behavior | Sales actions | Content needed | Who owns it |
---|---|---|---|---|
Awareness | e.g., Googles questions or symptoms like “Search query”; downloads lead magnets like “Name,” etc. | e.g., Run outreach via “Channel names”; inbound lead capture through “Channel names”; etc. | Awareness stage content | e.g., SDR / Marketing |
Consideration | Consideration stage content | |||
Decision | Decision stage content | |||
Purchase | Purchase stage content | |||
Post-sale | Post-sale stage content |
Where | Potential reasons | Potential solutions | Responsible person |
---|---|---|---|