Stage Buyer behavior Sales actions Content needed Who owns it
Awareness e.g., Googles questions or symptoms like “Search query”; downloads lead magnets like “Name,” etc. e.g., Run outreach via “Channel names”; inbound lead capture through “Channel names”; etc. Awareness stage content e.g., SDR / Marketing
Consideration Consideration stage content
Decision Decision stage content
Purchase Purchase stage content
Post-sale Post-sale stage content

🤦‍♀️ Where do deals usually get stuck?

Where Potential reasons Potential solutions Responsible person